Coca-Cola India in 2003 |
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ExcerptsMarketing
Human ResourcesWhen Donald Short arrived in 1997, Coca-Cola had 60 employees in India. By 1999, it had risen to well over 300 at the Gurgaon headquarters alone. Coca-Cola decided to prune managerial positions at the upper and middle levels in the headquarters...
1] Robert W. Woodruff served as head of Coke for 50 years (1923-1985). The Robert W. Woodruff award was awarded to the Coca-Cola operation that exhibited outstanding business performance in terms of volume, profitability and quality. |
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